Forensic Analysis

The MarketMap
Synthesis Engine.

Diagnosing the structural physics of market failure using a strict 11-challenge framework and multi-model AI synthesis.

Point it at any company's website and get a full multi-model MarketMap in just a few minutes — or batch an entire shortlist in a single run. It all runs in the DeeperPoint web app, straight from your desktop or your phone — nothing to install.

What is a MarketMap?

A MarketMap is a comprehensive forensic analysis of a company's market position. The engine reads a company web page (alongside any supplementary notes or documents) and maps those details directly onto the DeeperPoint Intervention Matrix. The result is a rigorous, detailed deconstruction of the structural challenges, threats, and opportunities the firm faces in its chosen market.

The entire pipeline is automated, so a complete MarketMap lands in just a few minutes — and a batch analysis across a whole shortlist of companies takes only a little longer. Both run entirely in the DeeperPoint web app: launch them from a desktop browser or your phone, with nothing to install.

Our Methodology

To ensure objectivity, the engine executes the analysis through a multi-model triangulation process:

  1. Independent Generation: The exact same diagnostic instruction is run simultaneously against three distinct AI architectures (e.g., DeepSeek, Google Gemini, and Anthropic Claude).
  2. Synthesis & Integration: A final synthesis pass uses Claude Sonnet to summarize, integrate, and contrast the three independent sets of model findings into a single, cohesive consensus report.

Assessing Strategy Viability

The Intervention Matrix maps structural market challenges to engineering interventions. Evaluating a specific startup or market strategy — which is what a MarketMap does — requires analyzing three additional dimensions of market physics, plus the pre-launch engineering that can be done before a single real user joins.

1. Market Gravity

Gravity determines what naturally pulls participants to a solution and keeps them there.

  • Supply & Demand Pull: Is the attraction structural (genuine need) or subsidized (manufactured through incentives)?
  • Incumbent Gravity: What forces (habit, lock-in) do existing alternatives exert?
  • Compounding: Does the platform's pull strengthen with use via data moats or network effects, or is every transaction a fresh struggle?
AI Engineering Response Use Pre-qualified AI Matching on public data to deliver "ready-to-close" leads (substituting algorithmic push for natural market pull). Use Synthetic Bootstrapping (ClientSynth) to simulate a thick ecosystem, generating artificial gravity to attract early sponsors.

2. Business Model Physics

A market can have perfect matching physics but terrible business model physics.

  • Revenue Architecture: Who pays whom, and do they have the margins to support the platform's take rate?
  • Bootstrapping Math: Does the Annual Contract Value (ACV) justify the friction and cost of acquiring the customer?
  • Unit Economics: Are use cases highly recurring (building lifetime value) or episodic (requiring constant re-acquisition)?
AI Engineering Response Use AI Input Translation and AI Trusted Intermediaries to collapse the marginal cost of onboarding. When ACV is too low for high-touch sales, AI reduces the friction cost (the denominator) to near-zero, making previously broken bootstrapping math viable.

3. Evidence Quality & Signal

When grading a proposed solution, the quality of Product-Market Fit (PMF) evidence matters.

  • Evidence Stack: Is the proof based on verifiable third-party adoption and real revenue, or just mockups and unverified testimonials?
  • PMF Signal: Is adoption organic (overcoming friction naturally) or heavily reliant on sales effort and subsidies?
  • Conversion Risk: Is there a clear path to monetization, or a massive drop-off at the paywall because the free tier is "good enough"?
AI Engineering Response Use AI Memory to build an institutional track record of verified settlements, replacing anecdotal testimonials with systemic proof. Before launch, use ClientSynth to safely test PMF assumptions in a structured sandbox, avoiding the trap of subsidized demand.

4. Pre-Launch Market Engineering

Before a single real user joins, the market's structural physics can be tested and proven using synthetic participants — bypassing the cold-start coordination failure entirely.

  • Proof of Physics: Can the matching engine produce quality results? Demonstrate it with synthetic buyers and sellers before risking real participant capital or reputation.
  • Cold Start Seeding: Artificial liquidity on one side creates credible gravity to attract the other — replacing the empty marketplace problem with a working demonstration.
  • PMF Sandbox: Test whether genuine supply and demand would actually transact, surfacing manufactured demand before it costs real money to discover.
AI Engineering Tool: Synthetic Bootstrapping (ClientSynth) Generate realistic participant populations — buyers, sellers, intermediaries — that faithfully exercise the matching engine's actual routing logic. Synthetic profiles occupy the same schema positions as real participants, ensuring the simulation tests real market physics. Synthetic participants must always be strictly segregated from real users. ClientSynth details →

The Research Library

Raw outputs from the forensic MarketMap engine.

Case Study: Convoy — Two Eras, One Engine

The freight-tech brand Convoy has lived twice: a $1B+ venture marketplace that collapsed in October 2023, and a leaner platform rebuilt from its technology and now owned by DAT. Run against the same MarketMap engine, the two eras earn opposite verdicts — and the contrast is the point.

Convoy — Before the Fall · blinded to June 2023

A blinded backtest. The models were given only materials available on 30 June 2023 — months before the shutdown — and told nothing of the outcome. All three independently graded Convoy a Category 9 "Exogenous Casualty," pinning the kill mechanism to the freight recession and the capital-market contraction. Convoy shut down that October for exactly those reasons. This is a validated retrodiction, not hindsight.

Convoy Reborn — The DAT Platform · analyzed 2026

The same brand, restructured. After the 2023 shutdown, Flexport bought Convoy's technology and relaunched it as a neutral matching layer; DAT acquired the platform in 2025. Run against the current, DAT-owned Convoy Platform, all three models graded it "The Engineering Candidate" — agreeing that the shift from a principal-margin broker to a matching-technology layer inside an incumbent load board resolves the exact failure mode that killed the original.

Methodological Notes

  • Mitigating AI Bias and Hallucination: When analyzing complex B2B markets, relying on a single AI model introduces subtle risks. Models have architectural biases. They can hallucinate traction. They often mistake "manufactured demand" (subsidized by venture capital) for genuine "structural desire." The multi-model triangulation approach forces the models into a consensus, which is designed specifically to flag contradictions and enforce rubric discipline.