Resistance Endogenous friction 12 / 15

Cognitive Bandwidth

The human limit on how much choice a decision can absorb.

What it looks like Illustrative scenario

A procurement lead at a mid-sized plant needs one specialized coating supplier. The search returns four hundred, each with a datasheet, a certification list and a different way of describing the same process. She shortlists the three she already knows. The best fit was number ninety-one.

How an AI intervention works AI Matching ยท AI Input Translation

Too much apparent thickness fails a market as surely as too little; a shelf of fifty jams can paralyze the buyer. Semantic matching does the curation: it returns a short list with the reasons each candidate fits, and builds the buyer's preference model through conversation rather than a filter form. Input translation lightens the other end, so "tell me what you need" or "upload your spec" replaces data entry. Memory closes the loop by bringing the market to the buyer when something relevant appears.