Economists used to believe that demand and supply would find each other on their own. Eighty years of research — much of it Nobel-recognized — proved otherwise: most markets carry structural frictions that keep otherwise worthy buyers and sellers from ever connecting. The result is thousands of thin markets, where good deals languish or never form at all. DeeperPoint exists to change that.
Some deals are so obstructed that no one even tries. Others limp along only because human brokers, traders, and salespeople will invest the effort — if the deal is big enough. That is the pattern that defines a thin market.
Thick markets — stock exchanges, consumer e-commerce — run smoothly because their trade items are standardized in the ways that matter, so conventional software can automate them. Thin markets resist that treatment: every offering is different, every counterparty is hard to find, and the friction of transacting exceeds the perceived gain.
Countless people have good ideas for new markets. They write marketing plans and fight the good fight — and are defeated by market forces they don't understand. Reaching audiences, pricing, advertising: those are marketing. But beneath them sit structural frictions — the “market physics” mapped by decades of economic research. Solving those is necessary, but not sufficient, before any marketing tactic can work.
The research behind this claim →DeeperPoint believes that, with AI, these structural frictions can now be overcome — not in one market, but across hundreds of dysfunctional and latent markets at once. We identified six AI interventions that collectively address most of the known and documented frictions, and we are building a free, open-source platform that applies them to almost any market opportunity being held back by them.
The DeeperPoint thesis: the frictions that keep markets thin are common across thousands of markets — so the solution can be built once and reused. A market builder adds only their market’s business logic, instead of rediscovering the same problems alone.
Eighty years of Nobel-recognized research, the frictions it mapped, and the six AI interventions.
Cosolvent + CommonContext, the deal pipeline, and the Deal Brief handoff.
A working digital twin of a real thin market, populated and matchable.
250 prospective thin markets across 12 sectors, tagged with binding challenges.
Founders, investors, trade officials, associations — see how thin markets show up in your world.